Last updated: October 28, 2026
Alter Ego Motorcycle Supply respects your privacy. This policy explains how we collect, use, and share personal information when you visit alteregocycle.com, purchase products, create an account, or contact our shops.
Information we collect
Depending on how you use our website, we may collect your name, email address, telephone number, and billing and shipping addresses; account information, order history, product selections, and customer-service communications; payment confirmations, transaction identifiers, and limited payment details supplied by our payment provider; technical information such as your IP address, browser, device information, and website activity; and information you voluntarily provide through reviews, inquiries, or other website features.
How we use information
We use personal information to process payments, fulfill orders, arrange shipping or pickup, provide customer service, manage accounts, prevent fraud, maintain our website, and meet accounting and legal obligations.
If you subscribe to promotional communications, we use your contact information to send those communications. You may unsubscribe using the instructions in a promotional message. Order and service messages may still be sent when necessary.
Payments and payment security
When online card payments are available, they are processed through Authorize.Net and our merchant payment providers. These providers receive the information needed to authorize and process your payment, subject to their own privacy policies.
Do not send complete card numbers, security codes, or other sensitive payment credentials by email, contact form, social media, or product review.
Our policy is not to retain card security codes after authorization. Access to payment-related records is limited to authorized personnel and service providers who need that access for their work.
When we share information
We share information as needed with service providers that help us operate our business, including payment processors, website hosting providers, shipping carriers, and order-fulfillment suppliers.
If an order ships directly from a supplier, we may provide that supplier with your name, delivery address, contact details, and relevant order information to fulfill the shipment.
We may also disclose information when required by law, to respond to lawful requests, prevent fraud, protect our customers or business, or complete a business transfer.
Cookies and website features
Our website may use cookies and similar technologies to maintain shopping carts, support account sign-in, remember preferences, and protect website functionality.
You can manage cookies through your browser settings. Blocking certain cookies may prevent shopping-cart, account, or checkout features from working correctly.
Links to Facebook and other external websites take you to services governed by their own privacy policies.
Optional recently viewed suggestions
If you choose “Remember items I view for suggestions in my order emails” on a product page, this website stores up to 20 recently viewed product IDs in first-party cookies for up to 30 days. The viewed-item cookie renews as you browse while this choice remains active. This feature is optional and is off until you select it.
At checkout, those product IDs and a record of your choice are saved with your order. Processing and completed order emails may then show up to three available items you viewed, excluding items you purchased. These suggestions do not confirm motorcycle fitment. We do not send this browsing history to an outside advertising service.
Uncheck the option on any product page to clear this browser’s saved history and stop collecting new views. This does not remove information already saved with an order or recall emails already sent. Contact sales@alteregocycle.com to request deletion of order-linked viewing information. Order-linked information is covered by the retention and privacy-request sections below.
How long we keep information
We retain information for as long as reasonably necessary to fulfill orders, provide customer service, maintain business records, resolve disputes, prevent fraud, and meet legal, tax, and accounting requirements. Retention periods vary according to the type of information and the reason it is needed.
Your choices and requests
You may contact us to request access to, correction of, or deletion of your personal information. Depending on applicable law, you may have additional privacy rights.
We may need to verify your identity before fulfilling a request. Some information must be retained for legal obligations, transaction records, security, or unresolved disputes.
Protecting information
We use reasonable administrative, technical, and physical safeguards intended to protect personal information. No website, transmission method, or storage system can guarantee absolute security.
Children’s privacy
Our website is intended for a general audience and is not directed to children under 13. If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.
Changes to this policy
We may update this policy as our business, website, or legal requirements change. The updated version will appear on this page with a revised date.
Contact us
Alter Ego Motorcycle Supply
4131 N. Brighton Avenue
Kansas City, MO 64117
Telephone: (816) 452-4668
For privacy requests, contact our Kansas City shop or use the contact information provided on our website.